2012 Highlights: UC IPM Annual Report

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Urban IPM material goes mobile

You see them everywhere, those funny-looking black and white squares that grace magazine ads and articles, Web pages, or even T-shirts and billboards. Now they’re on UC IPM Quick Tip cards to give readers a richer experience of photos, videos, and in-depth pest management information.

Initially, UC IPM added the squares—called quick response or QR codes—to five home and garden Quick Tips. When scanned using a QR code reader from a smartphone, the codes lead to Web pages specially formatted for use on small screens.

“This was a start in UC IPM’s move toward an improved experience for mobile users,” said Chris Laning, Web/print production supervisor. “It is helping us prepare for the day when UC IPM’s entire Web site will become mobile-friendly.”

UC Master Gardeners distribute QR-coded Quick Tip cards through county UC Cooperative Extension offices. To sample the mobile pages for pocket gophers, visit http://ipm.ucanr.edu/m/pn7433-0.html.

> Next article: When honey bees invade

Statewide IPM Program, Agriculture and Natural Resources, University of California
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